Our company sees an opportunity in foresight that’s been overlooked among the failures of forecasters and futurists. Instead of predicting the future we focus on understanding a simple human condition: appetite.
Economics is the study of the principles that drive human choice. These timeless principles form the foundation of the analysis and frameworks we build for investors and companies seeking investment.
- Hal Varian, Chief Economist, Google Economist, February 27th, 2010
Data are widely available; what is scarce is the ability to extract wisdom from them.
- Michael Porter, Competitive Advantage
Unwillingness to choose results in mediocrity. Pursuing every advantage results in inconsistent action that achieves none.
- Jim Collins, How the Mighty Fall
Collins advocates old-fashioned management virtues such as determination, discipline, calmness under pressure and strategic decision-making based on careful sifting of the evidence.
- Michael Raynor, The Strategy Paradox
The future is a range of possible outcomes, not a specific set of circumstances.
- Michael Porter, What is Strategy?
The essence of strategy is choosing what not to do.
- Herbert Simon
A wealth of information creates a poverty of attention.
- Ludwig Wittgenstein, Philosophical Investigations
Problems are solved, not by giving new information, but by arranging what we have known since long.
- Juan Enriquez, Mapping Knowledge
We are moving from an era of relative certainty ... to an era of probabilities.
- Laurence J. Peter
Some problems are so complex that you have to be highly intelligent and well informed just to be undecided about them.
- Eamonn Kelly, The Changing World of Risk
The ‘known’ is a diminishing source of competitive advantage. Successful futures will be forged through mastery of the unknown.