Our company sees an opportunity in foresight that’s been overlooked among the failures of forecasters and futurists. Instead of predicting the future we focus on understanding a simple human condition: appetite.
Economics is the study of the principles that drive human choice. These timeless principles form the foundation of the analysis and frameworks we build for investors and companies seeking investment.
- Juan Enriquez, Mapping Knowledge
We are moving from an era of relative certainty ... to an era of probabilities.
- Hugh McLeod, Gapingvoid
Never confuse the ability to look up answers with the ability to solve problems.
- Eamonn Kelly, The Changing World of Risk
The ‘known’ is a diminishing source of competitive advantage. Successful futures will be forged through mastery of the unknown.
- Michael Porter, Competitive Advantage
Unwillingness to choose results in mediocrity. Pursuing every advantage results in inconsistent action that achieves none.
- Arie de Geus, Royal Dutch Shell
The only relevant discussions are those that shift the focus from whether something will happen to what to do if it did.
- Michael Porter, What is Strategy
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
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