Home » FAQs » Everything we hear about Sift Every Thing is great, except one thing – you are expensive – can you do it for less?
Probably not. There are obvious reasons and subtle reasons. They all sound spurious. But the truth is: when we charge less, things fall apart.
The most obvious reason is that “expensive” is relative. We work on the most important and critical opportunities our clients pursue. Compared to the result we’re on the hook to provide, we are never expensive.
A more subtle reason is that high rates inspire accountability among the executives we work for. Accountability makes executives pay attention in wonderful ways. Motivated by wanting to make every cent count – they keep our work top of their list. And while the money is nice, we are really after that attention – sounds phoney, we know.
The complex, diverse, messy opportunities we get invited to work on need both our expertise and the insights and experience of our clients. Attention, it seems, is the rarest of resources. So, given a critical component of our work is bringing attention to the right places, the rates are a key element of success.
Bottomline: In the last eight years of doing this work we disappointed just two clients – the only two where we started with discounted rates.